Friday, February 3, 2012
Cross-Promotion On Twitter
I use Twitter to connect with other writers, to promote my work, and occasionally to chat and have fun with friends. I don't care to take the time to explain Twitter in detail because I think most of my blog readers are already using it.
What I would like to do is suggest that if you use Twitter, try and use it to promote others' work as well as your own. Few things on Twitter are as obnoxious as seeing a constant stream of self-promotion. Personally, I feel promotional Tweets are more credible when they're done by someone other than the author. This is why testimonials work so well in marketing.
So, when someone mentions me in a tweet, I try and do a quick promo tweet for them in lieu of simply saying thanks. I'm not saying I don't appreciate when someone says thanks, I do, but I'd rather have someone run a quick promo for one of my books or my blog than say thank you. It only takes a few seconds.
Without waxing philosophical, I believe when you do things for others, others will do things for you. Call it Karma, call it casting your bread upon the water, call it the law of attraction... Whatever. Be nice to others and others will using be nice to you. Be a good friend, or a good follower.
Here are some ways you can easily do this:
1. Retweeting. This is the easiest way to support another writer, or anyone else. When you see a Tweet that promotes another's work, simply hit the retweet button. Everyone who follows you will see the tweet and will hopefully click on the link or follow that person, or both.
2. Promote someone's blog post. Most writers have a blog they use to promote themselves and their work. There should be a Twitter button somewhere on the page. Now, before you simply hit that button and move on...
Cross-promotion doesn't work if the person you're promoting doesn't know you're promoting them. After hitting the Twitter button, a new browser window will pop up with the software's proposed tweet. Edit the proposed tweet if necessary, then copy it, go back to Twitter and hit mention, hit the Home key to move ahead of that person's Twitter name, then paste the tweet into the box. This way the person will see that you've promoted them. Whether they reciprocate or not is up to them.
Confusing? Read through the last paragraph a few times and you'll get it. It takes me less than 20 seconds to do this.
3. Promote a writer's book from Amazon and other sellers. This is easy to do if you install a link shortener on your browser. I currently use FireFox and prefer the bitly link shortener. Simply select a few words somewhere on their Amazon book page, perhaps from a review or the book description, then click on the link shortener and a new browser window will open. I usually edit the proposed tweet a little, then copy and paste it into a tweet in Twitter, with the person's Twitter name so they'll know I ran the promo for them.
I had written a longer post with detailed instructions on how to do all this, but opted for this short and sweet version when I realized most people wouldn't read it all. I can do a promo for someone else in 30 seconds or less. You can too with a little practice.
I enjoy doing promo Tweets for others, whether or not they return the favor. Maybe it's the Boy Scout in me...